Report Research Paper Example | Topics and Well Written Essays - 3000 words

Report - Research Paper Example Now the products of the organization is broadly known and accepted as Pepsi in global market place. The organization has implemented strong brand and product extension strategy since 1965 in order to gain competitive advantages within the industry. The organization has able to achieve huge success and potential competitive advantages due to continuous improvement in the operation management process (Heizer, 2011). This report will compare the old and new operation management process of the organization and will determine the competitive advantages of the company. In addition to this, the report will analyze several facts in order to prove following thesis statement. Thesis Statement Constant innovation in operation management, and integration of technology, sustainability and cost reduction strategy helped Pepsi to become one of the leading organizations within food and beverage industry. Analysis PepsiCo is considered as one of the leading organizations in the global food and bevera ge industry. The organization always tries to ensure fairness and business ethics in each and every business operation process to achieve potential competitive advantages and develop global client base. The organization tries to take care of all stakeholders such as society, community; employees, shareholders, consumers and suppliers by maintain sustainability in the business operation process. ... Pepsi Cola Company achieved huge success initially through the implementation of business operation strategy. Unfortunately the organization went bankrupt in the year 1931. However, the brand redeveloped and repositioned later. The organization merged with Frito-Lay Inc. in the year 1965 and formed PepsiCo, Inc. The soft drinks of the organization are broadly known as Pepsi among the people in this world. The mission statement, corporate values and operation management processes have changed of the organization throughout these long operating years. Previously the organization was aiming on becoming one of the most profitable consumer products organization by maintain honesty, integrity and fairness in the business operation process. However, the organization changes its business value and aim quite slowly and steadily in order to address the critical changes in several external environmental factors. Recently the organization is focusing on several corporate social responsibility ac tivities, community engagement programmes in order to maintain its strong global brand image. Pepsi Cola Company used to follow three different steps in the operation process such as manufacturing of the soft drinks, transferring of the soft drink to the packaging house and storage of the soft drink products. The organization used to incorporate ingredients like flavour oil, kola nuts, vanilla beans and sweeteners as the major ingredients to manufacture soft drinks. This product got huge popularity among the people in this world. The organization always used to focus on the adoption and implementation of advanced technological processes and tools in the business operation processes in order to maintain efficiency in the business operation