Arena Chapel Essay Example | Topics and Well Written Essays - 1750 words

Arena Chapel - Essay Example The collection and distribution of money in order to obtain a profit, or usuring, was a very serious sin during this time period. Scorvegni thus more than likely had the chapel made in order to atone for his father's crimes. This was a way for Scorvegni to regain his family's name and thus to cleanse himself of anything his father may have done in the past. This can best be displayed by Scorvegni's dedication of the chapel in part to Santa Maria del Carita de Arena, the Virgin of Chastity, to try and remove the greedy stamp that had been applied to the family. Furthermore, within the Chapel itself, the sin of usury can be viewed in several of the chapel's frescoes. Perhaps the most powerful vision of this present in the chapel is the picture of Judas accepting money to betray Christ. Another picture displaying this image depicts Christ banishing the Temple merchants, and the addition of the usurers being hanged in Hell from their money bags. Scorvegni thus made a serious attempt to l et others know that he did recognize the sins of his family as serious ones. Scrovegni's development of the chapel was meant to be viewed as a reflection of his piety, and his atonement for the sins of his father. He was also following in the footsteps of the practice of the time, for several wealthy merchants had chapels constructed within their palaces. This seems to present us with a bit of conflict of motivation for the chapel's creations, which is also reflected in some of the chapel's pictorials: Among the factors that relate specifically to Enrico Scrovegni are a possible desire to expiate his father's usury and at the same time to make his own expenditure conspicuous; an ambition for status combined with a fear of damnation; a desire, on the one hand, to be regarded as an ascetic devoted to the cult of the Virgin, and, on the other, to secure for himself a fitting property to serve as his personal monument. (Norman 92) It appears quite possible that the Chapel was consecrated on March 25, 1305, during the Feast of the Annunciation (Norman 92). The first reference to the Arena Chapel was discovered in the poem The Documents of Love composed by Barberino. The poem alludes to Envy which "Giotto painted excellently in the Arena at Padua." Envy is just one figure of sins and vices found on the walls of the chapel. The chapel is a very interesting composition that tells a story within the cycle of its frescos. The cycle of the pictures displays the story of the Life of the Virgin as well as the Life of Christ. The presentation of the Virgin's story seems highly significant since the chapel itself is dedicated to the Virgin. Another interesting part of the chapel's dedication is the area reserved for the Virgin of the Annunciation, which also helps to contribute to the Annunciation on the Chancel Arch. The frescos here represent the end of the story of the Virgin and the beginning of the story of Christ (Cole 98). The story starts on the higher level on the south wall, with Joachim and Anna, the parents of the Virgin. The story then progresses from east to west. Viewers first see the Expulsion of Joachim from the Temple and the finale of this occurrence, when Joachim and Anna discover each other at the Golden Gate.

Direct-to-Consumer (DTC) marketing of prescription drugs Essay

Direct-to-Consumer (DTC) marketing of prescription drugs - Essay Example The Food and Drug Administration is the organization in charge of regulating the DTC marketing. These advertisements are placed through the television, print media, radio and other mass and social media. Regulatory and ethical concerns regarding these advertisements, mostly with concerns on the degree to which these advertisements may excessively influence the prescriptions based on the consumer demands, when in some case, they may not be obligatory has become a contentious issue. My major intend of writing this article is to talk about the significance the DTC marketing among consumers and physicians. Presently, it is only the United States and New Zealand in the whole world that consent to DTC marketing. Print advertisements were only meant for over the counter medications during the 18th century. These adverts led to people believing in the fact that those products could cure alcohol related diseases, obesity and dyspepsia. In the 19th century, there was little oversight on the efficiency and safety of these drugs by the government. By the time, the 20th century was being ushered in, a lot of new products flooded the American pharmaceutical market, while most of them one could doubt their effectiveness. This led to passing of a Food, Drug, and Cosmetics Act in 1938 by the congress that ensured safety of the drugs on the market. Later in 1962, the FDA was granted an additional responsibility of regulating advertising of prescription drugs. Growing concerns about these advertisements led to introduction of S. 1082, the Food and Drug Administration Revitalization Act so as to requ ire a mandatory moratorium on advertising new prescription drugs, a pre-clearance of the DTC advertisements. It also required that certain language be included in these advertisements. These restrictions were removed from the bill due to pressure from the American Advertising Federation (AAF). The AAF contends that these moratoriums would violate the first amendment protection